Resume
Experience
September 2023 - Current
Visual Merchandiser L5 Designer II
Amazon Style Corporate
Remote
• Developed and owned the comprehensive visual merchandising strategy for Style’s women’s segment, restructured merchandising in all zones improving business +23% for the women’s department
• Oversaw and designed curation timeline using Figma and Figjam for seamless collaboration amongst 40+ users
• Built strong strategic initiatives in collaboration with stakeholders with focus on customer needs ensuring consistent approach per zone improving trend zone +43% in women’s department and +37% in men’s trend zone
• Conducted ongoing research to continuously to continuously learn and innovate for consumer needs, space planning, merchandise selection, and trends
• Built and upheld strategic initiatives with the highest brand standards, emphasizing quality and consistency in women’s segment
• Measured and communicated with cross functional partners the effectiveness of strategic initiatives, ensuring tangible results through analysis of WBR/BI Reporting
September 2022 - Current
VM Administrative Support II
24 Seven - Amazon Style Corporate
Remote
• Handles and oversees multiple projects at once from various segments visual curation to new key initiatives and timelines
• Researches, defines, and curates implementation of targeted customer story’s in collaboration with Senior Visual Merchandiser
• Performs a variety of administrative and support functions for the Visual Merchandising Team
• Supports Senior Visual Merchandiser on concepts, retail practices, visual merchandising, data analytics to create best customer experience
• Identifies opportunities and creates practices that allow for automation, business to scale while improving practices to support business needs
• Partners with internal teams VM, Category Managers, Tech, and Inventory Management to carry out topline initiatives
February 2023 - March 2023
Event Director (Contract)
Walter Mendez Atelier LLC
New York, NY - Los Angeles, CA
• Planned the execution multiple Fashion Week Runway Shows for Walter Mendez Atelier the latest being New York FW23 & Los Angeles FW23 fashion shows
• Directed all event details including creative direction, model casting, styling, rehearsals, production procurement, designing visuals, lighting, seating arrangement, photoshoot execution, media, and technical support
• Collaborated with designer on vision of collection to curate and delineate styling, inspiration, and social engagement
• Planned and delegated multiple teams with in designer camp to create seamless function for both back of house and front of house teams
April 2022 - August 2022
Customer Experience Manager
Michaels Stores Inc.
Irvine, CA
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Manage and own KPI’s focused on customer experience, merchandise, and overall satisfaction with store
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Analyze CSC, NPS and sales reports to strategize and deliver results; implement action plans focusing on deficient areas and highlight growth opportunities.
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Lead the recruitment, training, development and overall management of a dynamic store team
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Manage and lead adherence of Standard Operating Procedures (SOP’s) and company programs to ensure compliance to applicable laws and company policies and standards
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Manage all front-end policies and procedures are followed by stores to achieve KPI
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Lead team to 26% KPI growth overall, plan and lead the execution of training, coaching, various teams on customer experience for sales floor and cashiering to achieve positive performance results
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Lead the Omni Channel process, and serve as Manager on Duty lead various teams 20+ team members
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Plan and lead the execution of classes and in-store events in accordance with company program
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Analyze data and collaborate with Management team on best business strategies and set goals
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Continually evaluate the performance of each employee and provide in the moment feedback to drive results
November 2021 - February 2022
Visual Merchandiser
Forever 21 HQ SPARC Group
Los Angeles, CA
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Managed multiple segments such as key target persona Alexa, accessories, denim, basic apparel, and lingerie
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Developed, photographed, and wrote visual directives ensuring to meet deadlines to be implemented by 412 stores
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Collaborated with cross functional HQ partners to ensure the visual design and styling direction is in line with brand message and department needs
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Created solutions and new ideas, always taking into consideration feedback from buyers, merchandisers, port delays, cancelations, and senior management
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Visit store and work with field leader to provide feedback and solutions to store specific issues
February 2013 - November 2021
Visual Merchandiser Specialty Store Operations
The Walt Disney Resort and Park
Anaheim, CA
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Incite story telling of Disney branding through visual design & displays
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Lead team members through floor resets, merchandise updates, and launches
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Created visuals designed to inspire guest consumptions
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Managed multiple specialty stores product assortment
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Enhance sales through promotion strategies aligned with brand values
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Implemented strategies that aid in resolving merchandising shortages and adjust floor sets to maintain stimulating presentation
Merchandiser Specialty Store Operations
The Walt Disney Resort and Park
Anaheim, CA
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Amplified overall sales of specialty department ranging from special events to expos
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Highly sought after by various managements as a leading sales expert to aid in high volume transactions, and celebrity clientele
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Stimulated sales of original branded art and luxury merchandise
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Maintained vast knowledge of resort merchandise assortment
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Managed special events and product launches
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Mentored new and existing merchandisers
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Deployed task to team members
August 2015 - January 2016
Public Relations and Marketing Director
Walter Collections LLC
Beverly Hills, CA
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Managed public relations team, strategies, media placements, social media engagement, product placement, and press
• Created unique product placements like having full collections in Germany’s Next Top Model, product placed in Pretty Little Liars show, ad for Making the Cut
• Chaired project collaborations with Selena Gomez, Becky G, Jennifer Lopez, etc.
• Collaborated with cross functional teams including designers, manufactures, marketing, social media, CRM, and advertising teams
• Conducted research on market demand, industry trends, media and customer profiles
Education
California State University, Long Beach
Bachelor of Arts, Fashion Merchandising
Long Beach, CA
The mission of the Fashion Merchandising and Design Program is to offer programs of study to develop professionals in apparel design, product development, production, and merchandising. Instruction, research, and service are combined to meet individual, family, and international community textile and apparel needs.
Fashion Merchandising concentrates on the planning, procurement, and promotion aspects of the fashion business. I learned to research target markets, analyze business results and develop strategies that effectively meet the needs of consumers in the international market. Also collaborated with international students to develop marketing strategies and global brand expansion plans.
Orange Coast College
Associates of Arts, Fashion Merchandising
Costa Mesa, CA
The Associate of Arts Degree prepare students for entry-level employment
as a professional and competent fashion merchandiser in the fields of
retail management, retail buying, special events and promotions, visual
merchandising, image/fashion consulting, and public relations
Università degli Studi di Brescia
Fashion Merchandising Study Abroad '20
Brescia, Italia
This Study Abroad Program was in collaboration with California State University, Long Beach. The program specialized in Luxury Apparel Market. Focusing on sourcing, production, and marketing. The program takes a deeper look into high quality haute couture while visiting various partner firms. Student learn true Italian culture, and fashion while being immersed in the culture itself.
Certifications
2021
Product Design: From Sketch to CAD
Sunnyvale, CA
2021
Diversity, Inclusion, and Belonging
Sunnyvale, CA
2021
Google Analytics
Mountain View, CA
2020
Advanced Branding
Sunnyvale, CA
2020
Advanced Consumer Behavior
Sunnyvale, CA
2020
Brand and Marketing Integration
Sunnyvale, CA
2020
Color Trends
Sunnyvale, CA
2020
Creative Inspirations: Margo Chase, Graphic Designer
Sunnyvale, CA
2020
Managing Brand Reputation
Sunnyvale, CA
2020
Social Media Marketing Trends
Sunnyvale, CA
Orange Coast College
2015
Professional Selling Certificate
Costa Mesa, CA
Orange Coast College
2014
Entry - Level Marketing Certificate
Costa Mesa, CA
Skills
Professional Skills
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Retail Operations
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Branding
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Luxury Apparel Production
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Social Media Content Public Speaking
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Trend Forecasting
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Leadership
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Time Management
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Data Analysis
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Project Management
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Marketing
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Public Speaking
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Buying
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Strategic Planning
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Public Relations
Technical Skills
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Adobe Illustrator
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Adobe InDesign
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Adobe Photoshop
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Google Analytics
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Google Suite
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Microsoft Word
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Microsoft Excel
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Microsoft PowerPoint
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Adobe Creative Suite
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Figma
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Microsoft Outlook
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Graphic Design
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Apple Pages
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Apple Keynote
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Apple Numbers
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Squarespace
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Wix
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SCM
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JIRA
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Tableau
Language Skills
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Fluent Spanish
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Fluent English
Awards
California State University, Long Beach
Presidents Honor List
Costa Mesa, CA
Certificate of Excellence through High Scholastic Achievement of 4.0 Academics
Orange Coast College
Dean's Honor List
Costa Mesa, CA
Certificate of Excellence through High Scholastic Achievement of 4.0 Academics
Orange Coast College
President's Honor List
Costa Mesa, CA
Certificate of Excellence through High Scholastic Achievement of 4.0 Academics