Resume
Experience
April 2022 - Current
Customer Experience Manager
Michaels Stores Inc.
Irvine, CA
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Manage and own KPI’s focused on customer experience, merchandise, and overall satisfaction with store
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Analyze CSC, NPS and sales reports to strategize and deliver results; implement action plans focusing on deficient areas and highlight growth opportunities.
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Lead the recruitment, training, development and overall management of a dynamic store team
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Manage and lead adherence of Standard Operating Procedures (SOP’s) and company programs to ensure compliance to applicable laws and company policies and standards
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Manage all front-end policies and procedures are followed by stores to achieve KPI
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Lead team to 26% KPI growth overall, plan and lead the execution of training, coaching, various teams on customer experience for sales floor and cashiering to achieve positive performance results
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Lead the Omni Channel process, and serve as Manager on Duty lead various teams 20+ team members
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Plan and lead the execution of classes and in-store events in accordance with company program
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Analyze data and collaborate with Management team on best business strategies and set goals
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Continually evaluate the performance of each employee and provide in the moment feedback to drive results
November 2021 - February 2022
Visual Merchandiser
Forever 21 HQ SPARC Group
Los Angeles, CA
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Managed multiple segments such as key target persona Alexa, accessories, denim, basic apparel, and lingerie
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Developed, photographed, and wrote visual directives ensuring to meet deadlines to be implemented by 412 stores
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Collaborated with cross functional HQ partners to ensure the visual design and styling direction is in line with brand message and department needs
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Created solutions and new ideas, always taking into consideration feedback from buyers, merchandisers, port delays, cancelations, and senior management
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Visit store and work with field leader to provide feedback and solutions to store specific issues
February 2013 - November 2021
Visual Merchandiser Specialty Store Operations
The Walt Disney Resort and Park
Anaheim, CA
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Incite story telling of Disney branding through visual design & displays
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Lead team members through floor resets, merchandise updates, and launches
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Created visuals designed to inspire guest consumptions
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Managed multiple specialty stores product assortment
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Enhance sales through promotion strategies aligned with brand values
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Implemented strategies that aid in resolving merchandising shortages and adjust floor sets to maintain stimulating presentation
Merchandiser Specialty Store Operations
The Walt Disney Resort and Park
Anaheim, CA
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Amplified overall sales of specialty department ranging from special events to expos
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Highly sought after by various managements as a leading sales expert to aid in high volume transactions, and celebrity clientele
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Stimulated sales of original branded art and luxury merchandise
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Maintained vast knowledge of resort merchandise assortment
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Managed special events and product launches
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Mentored new and existing merchandisers
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Deployed task to team members
February 2020
Freelance Event Coordinatior NYFW '20
Ryan and Walter LLC
Beverly Hills, CA
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Supervised production of both Walter Collection brand and Ryan Patros brand fashion show
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Facilitated with designer the story-telling of fashion show
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Directed models during all aspects of fashion show
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Delegated all tasks to team members and interns
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Curated line sheets of fashion show
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Created music story-telling for fashion show
February 2020
Public Relations and Marketing Director
Walter Collections LLC
Beverly Hills, CA
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Managed public relations and marketing strategies
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Maximized exposure through product placement, media promotions, social media engagement, and press
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Oversee website development and updates, including digital marketing and advertising campaigns, SEO, SEM and company blog posts.
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Oversaw project collaborations with celebrities and stylist
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Collaborated with CEO and CFO on project implementation
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Collaborated with cross functional teams including PR, Social, Creative, CRM and Product
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Administered and Managed various team members from marketing teams to interns
Education
California State University, Long Beach
Bachelor of Arts, Fashion Merchandising
Long Beach, CA
The mission of the Fashion Merchandising and Design Program is to offer programs of study to develop professionals in apparel design, product development, production, and merchandising. Instruction, research, and service are combined to meet individual, family, and international community textile and apparel needs.
Fashion Merchandising concentrates on the planning, procurement, and promotion aspects of the fashion business. I learned to research target markets, analyze business results and develop strategies that effectively meet the needs of consumers in the international market. Also collaborated with international students to develop marketing strategies and global brand expansion plans.
Orange Coast College
Associates of Arts, Fashion Merchandising
Costa Mesa, CA
The Associate of Arts Degree prepare students for entry-level employment
as a professional and competent fashion merchandiser in the fields of
retail management, retail buying, special events and promotions, visual
merchandising, image/fashion consulting, and public relations
Università degli Studi di Brescia
Fashion Merchandising Study Abroad '20
Brescia, Italia
This Study Abroad Program was in collaboration with California State University, Long Beach. The program specialized in Luxury Apparel Market. Focusing on sourcing, production, and marketing. The program takes a deeper look into high quality haute couture while visiting various partner firms. Student learn true Italian culture, and fashion while being immersed in the culture itself.
Certifications
2021
Product Design: From Sketch to CAD
Sunnyvale, CA
2021
Diversirty, Inclusion, and Belonging
Sunnyvale, CA
2021
Google Analytics
Mountain View, CA
2020
Advanced Branding
Sunnyvale, CA
2020
Advanced Consumer Behavior
Sunnyvale, CA
2020
Brand and Marketing Integration
Sunnyvale, CA
2020
Color Trends
Sunnyvale, CA
2020
Creative Inspirations: Margo Chase, Graphic Designer
Sunnyvale, CA
2020
Managing Brand Reputation
Sunnyvale, CA
2020
Social Media Marketing Trends
Sunnyvale, CA
Orange Coast College
2015
Professional Selling Certificate
Costa Mesa, CA
Orange Coast College
2014
Entry - Level Marketing Certificate
Costa Mesa, CA
Awards
California State University, Long Beach
Spring 2019
Presidents Honor List
Costa Mesa, CA
Certificate of Excellence through High Scholastic Achievement of 4.0 Academics
Orange Coast College
Spring 2015
Dean's Honor List
Costa Mesa, CA
Certificate of Excellence through High Scholastic Achievement of 4.0 Academics
Orange Coast College
Fall 2014
President's Honor List
Costa Mesa, CA
Certificate of Excellence through High Scholastic Achievement of 4.0 Academics
Skills
Professional Skills
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Retail Operations
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Branding
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Luxury Apparel Production
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Social Media Content Public Speaking
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Trend Forecasting
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Leadership
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Time Management
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Data Analysis
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Project Management
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Marketing
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Public Speaking
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Buying
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Strategic Planning
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Public Relations
Technical Skills
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Adobe Illustrator
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Adobe Photoshop
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Google Analytics
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Google Suite
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Microsoft Word
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Microsoft Excel
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Microsoft PowerPoint
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Adobe Creative Suite
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​Microsoft Outlook
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Graphic Design
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Apple Pages
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Apple Keynote
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Apple Numbers
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Squarespace
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Wix
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SCM
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JIRA
Language Skills
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Fluent Spanish
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Fluent English