Resume

Experience

April 2022 - Current

Customer Experience Manager

Michaels Stores Inc.

Irvine, CA

  •  Manage and own KPI’s focused on customer experience, merchandise, and overall satisfaction with store

  •  Analyze CSC, NPS and sales reports to strategize and deliver results; implement action plans focusing on deficient areas and highlight growth opportunities.

  • Lead the recruitment, training, development and overall management of a dynamic store team

  • Manage and lead adherence of Standard Operating Procedures (SOP’s) and company programs to ensure compliance to applicable laws and company policies and standards

  • Manage all front-end policies and procedures are followed by stores to achieve KPI

  • Lead team to 26% KPI growth overall, plan and lead the execution of training, coaching, various teams on customer experience for sales floor and cashiering to achieve positive performance results

  • Lead the Omni Channel process, and serve as Manager on Duty lead various teams 20+ team members

  • Plan and lead the execution of classes and in-store events in accordance with company program

  • Analyze data and collaborate with Management team on best business strategies and set goals

  • Continually evaluate the performance of each employee and provide in the moment feedback to drive results

November 2021 - February 2022

Visual Merchandiser

Forever 21 HQ SPARC Group

Los Angeles, CA

  • Managed multiple segments such as key target persona Alexa, accessories, denim, basic apparel, and lingerie

  • Developed, photographed, and wrote visual directives ensuring to meet deadlines to be implemented by 412 stores

  • Collaborated with cross functional HQ partners to ensure the visual design and styling direction is in line with brand message and department needs

  • Created solutions and new ideas, always taking into consideration feedback from buyers, merchandisers, port delays, cancelations, and senior management

  • Visit store and work with field leader to provide feedback and solutions to store specific issues

February 2013 - November 2021

Visual Merchandiser Specialty Store Operations

The Walt Disney Resort and Park

Anaheim, CA

  • Incite story telling of Disney branding through visual design & displays

  • Lead team members through floor resets, merchandise updates, and launches

  • Created visuals designed to inspire guest consumptions

  • Managed multiple specialty stores product assortment

  • Enhance sales through promotion strategies aligned with brand values

  • Implemented strategies that aid in resolving merchandising shortages and adjust floor sets to maintain stimulating presentation

Merchandiser Specialty Store Operations

The Walt Disney Resort and Park

Anaheim, CA

  • Amplified overall sales of specialty department ranging from special events to expos

  • Highly sought after by various managements as a leading sales expert to aid in high volume transactions, and celebrity clientele

  • Stimulated sales of original branded art and luxury merchandise

  • Maintained vast knowledge of resort merchandise assortment

  • Managed special events and product launches

  • Mentored new and existing merchandisers

  • Deployed task to team members

February 2020

Freelance Event Coordinatior NYFW '20

Ryan and Walter LLC

Beverly Hills, CA

  • Supervised production of both Walter Collection brand and Ryan Patros brand fashion show

  • Facilitated with designer the story-telling of fashion show

  • Directed models during all aspects of fashion show

  • Delegated all tasks to team members and interns

  • Curated line sheets of fashion show

  • Created music story-telling for fashion show

February 2020

Public Relations and Marketing Director

Walter Collections LLC

Beverly Hills, CA

  • Managed public relations and marketing strategies

  • Maximized exposure through product placement, media promotions, social media engagement, and press

  • Oversee website development and updates, including digital marketing and advertising campaigns, SEO, SEM and company blog posts.

  • Oversaw project collaborations with celebrities and stylist

  • Collaborated with CEO and CFO on project implementation

  • Collaborated with cross functional teams including PR, Social, Creative, CRM and Product

  • Administered and Managed various team members from marketing teams to interns

Education

California State University, Long Beach

Bachelor of Arts, Fashion Merchandising

Long Beach, CA

The mission of the Fashion Merchandising and Design Program is to offer programs of study to develop professionals in apparel design, product development, production, and merchandising. Instruction, research, and service are combined to meet individual, family, and international community textile and apparel needs.

Fashion Merchandising concentrates on the planning, procurement, and promotion aspects of the fashion business. I learned to research target markets, analyze business results and develop strategies that effectively meet the needs of consumers in the international market. Also collaborated with international students to develop marketing strategies and global brand expansion plans.

Orange Coast College

Associates of Arts, Fashion Merchandising

Costa Mesa, CA

The Associate of Arts Degree prepare students for entry-level employment
as a professional and competent fashion merchandiser in the fields of
retail management, retail buying, special events and promotions, visual
merchandising, image/fashion consulting, and public relations

Università degli Studi di Brescia

Fashion Merchandising Study Abroad '20

Brescia, Italia

This Study Abroad Program was in collaboration with California State University, Long Beach. The program specialized in Luxury Apparel Market. Focusing on sourcing, production, and marketing. The program takes a deeper look into high quality haute couture while visiting various partner firms. Student learn true Italian culture, and fashion while being immersed in the culture itself.

Certifications

LinkedIn

2021

Product Design: From Sketch to CAD

Sunnyvale, CA

LinkedIn

2021

Diversirty, Inclusion, and Belonging

Sunnyvale, CA

Google

2021

Google Analytics

Mountain View, CA

LinkedIn

2020

Advanced Branding

Sunnyvale, CA

LinkedIn

2020

Advanced Consumer Behavior

Sunnyvale, CA

LinkedIn

2020

Brand and Marketing Integration

Sunnyvale, CA

LinkedIn

2020

Color Trends

Sunnyvale, CA

LinkedIn

2020

Creative Inspirations: Margo Chase, Graphic Designer

Sunnyvale, CA

LinkedIn

2020

Managing Brand Reputation

Sunnyvale, CA

LinkedIn

2020

Social Media Marketing Trends

Sunnyvale, CA

Orange Coast College

2015

Professional Selling Certificate

Costa Mesa, CA

Orange Coast College

2014

Entry - Level Marketing Certificate

Costa Mesa, CA

Awards

California State University, Long Beach

Spring 2019

Presidents Honor List 

Costa Mesa, CA

Certificate of Excellence through High Scholastic Achievement of 4.0 Academics

Orange Coast College

Spring 2015

Dean's Honor List

Costa Mesa, CA

Certificate of Excellence through High Scholastic Achievement of 4.0 Academics

Orange Coast College

Fall 2014

President's Honor List

Costa Mesa, CA

Certificate of Excellence through High Scholastic Achievement of 4.0 Academics

Skills

Professional Skills

  • Retail Operations

  • Branding

  • Luxury Apparel Production

  • Social Media Content Public Speaking

  • Trend Forecasting

  • Leadership

  • Time Management

  • Data Analysis

  • Project Management

  • Marketing

  • Public Speaking

  • Buying

  • Strategic Planning

  • Public Relations

Technical Skills

  • Adobe Illustrator

  • Adobe Photoshop

  • Google Analytics

  • Google Suite

  • Microsoft Word

  • Microsoft Excel

  • Microsoft PowerPoint

  • Adobe Creative Suite

  • ​Microsoft Outlook

  • Graphic Design

  • Apple Pages

  • Apple Keynote

  • Apple Numbers

  • Squarespace

  • Wix

  • SCM

  • JIRA

Language Skills

  • Fluent Spanish

  • Fluent English