Brand Development is one of the many ways I create storytelling. I start with developing the core of the project from ideal target market, considering influences of the seasons, and creating mood board. I further develop anything from web layout development, logo, business cards, packaging, labels, etc. I do enjoy most is store concept development, it is a big story teller to engage guest and entice them to shop more. There is also a bit of science and psychology to how I develop store layouts to generate purchases and raise the items per purchase.