There is an art to displays and visuals. I tend to push for life-styling to tell a story for the season or special event. The right use of color, and imagery aids in point of sales. I believe now more than ever creating a special story for the window displays really will create new consumers to repeat clientele. There is also the importance of this element at times lost, because your market has to be able to envision themselves in the products and the story you have created. I have been fortunate to have learned from great individuals in this field from imagineers to professors.